Zend is IGN Entertainments Next Generation Platform Essay

Zend is IGN Entertainments Next Generation Platform - Essay Example From this discussion it is clear that it operated with Right Media’s optimization technology predicting where the ads will work best. The Exchange afforded buyers and sellers the opportunity to trade digital media on a common platform in a transparent setting. Because so many buyers and sellers come to view the digital products and transact openly, sellers are able to obtain the best price and buyers are able to gain the best value for their money on each transaction, because of the open auction process. Two years after its initial opening, the Exchange has grown tremendously to the point that it serviced a network of 19,000 advertisers and publishers transacting some 4 to 5 billion ads per day, and processing as much as 100,000 requests per second. This study highlights that the company needed to upgrade its service with a convenient and secure application that will interact with the exchange in post the ads, create the inventory, post bid and ask prices and contract the sale via auction, monitor and document the results, and otherwise assist in all the workings of the exchange. The initial foray of Right Media was to provide a Windows-based desktop application which, however, was unsuccessful in carrying out the desired tasks due to difficulty of maintenance, support issues, and frequent updating which customers resented. The firm therefore set out to find a rich web application that customers may use regardless of which platform they were standardized on, and which allowed for frequent updating without too much disruption. PHP 5 was not new to Right Media; in fact, it had initially employed it in its operations as early as 2004 during the creation of the web application as it had already been the standard in the industry. There were several reasons for this choice.  

International Marketing Essay Example | Topics and Well Written Essays - 3000 words - 8

International Marketing - Essay Example , this often calls for a market response speed coupled with flexible marketing planning and control mechanisms as these are key elements that enable a business to gain competitive advantage. A lot of companies have their roots as domestic firms concentrating on their own domestic markets before expanding their portfolio to the international level. As a company embarks on the process of internationalizing its market base, it is supposed to move from being sporadic exporters to frequent exporters before setting up its own manufacturing plant abroad. This process is often referred to as internationalization. Of concern is how a business can determine whether it has attained a global market and/or global audience. For a company such as McDonald’s India to achieve this milestone there are various strategic issues and decisions that have an impact on the efforts towards market internationalization. The strategic issues affecting the efforts towards market internationalization include: where to compete, resourcing and delivering the product or service at a competitive price in different locations across the globe, and how McDonald’s India should organize itself so as to have a grip of its international activities (Rao et al 2006). As for the company determining where best it should compete, it is dependent strategic objectives for any global strategy and sources of potential competitive advantage derivable from a global strategy. Efficiency, innovation, and risk management are the basic strategic objectives that affect the selection and configuration task. Efficiency, as part of market internationalization involves the process of carrying out all value chain activities to a required quality at the lowest cost. Innovation, learning, and adaptation is often an opportunity to learn from the different societies, cultures and markets in places where the company intends to internationalize its markets. This process often has a positive impact on the process of market